The Public Relations Writer's Handbook
Language: English
Published by Lexington, 1993
- First Edition
- Hardcover
- Used
Seller: RiLaoghaire, Knoxville, TN, U.S.A.RiLaoghaire
AbeBooks seller since May 19, 2004
Condition: Used - Good
£ 2.15
Quantity: 1 available
Add to basketItem description from seller
210 numbered pages; minor tan to text; no dustjacket; old price on first free page; a number of minor marks to edges of closed pages; light wear to corners and edges of beige and blue hardcover; several minor marks/ minor dings to cover; weighs 15.9 ounces; measures 9.5 by 6.3 by .8 inches; 082225; A must for novices. Great for old hands who'd like to learn some new techniques. Two pros guide readers through the ins and outs of attracting TV cover, speech writing, damage control, and a variety of other PR projects.
Seller Inventory # 23139
- Title
- The Public Relations Writer's Handbook
- Author
- Aronson, Merry; Spetner, Don
- Publisher
- Lexington
- Publication year
- 1993
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0029010527
- ISBN 13
- 9780029010525
- Edition
- 1st Edition
- Seller catalogs
- Public Relations, Writing
The Public Relations Writer's Handbook offers step-by-step advice on the wide range of writing required by the public relations field. Using examples from actual successful public relations campaigns and from hypothetical clients, Merry Aronson and Don Spetner guide the reader through the ins and outs of attracting television and radio coverage, launching new products to the press, responding to unfavorable media coverage, writing speeches for the boss, assuring well-attended special events, creating comprehensive press kits, and managing other public relations projects.
Drawing on their combined thirty years of professional experience, the authors emphasize a journalistic approach to public relations writing. The book demonstrates how to shape clear, concise, accurate, and credible copy and how to speak the language of the media. Novices will rely on the book's clear instructions, and experienced writers will consult the models to sharpen their writing skills or learn the latest techniques. No PR writer should be without it.
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