Contents are same as US/UK editions. This text, with case studies and problems of real-life public relations situations, is designed to help students and practitioners develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations-involving all types and sizes of organizations. It begins with a description of the purposes of public relations and the manner in which the function deals with problems and opportunities. The bulk of the book then features real-life case studies on each aspect of public relations such as employees and media or major problems such as public issues, crisis management, and standards or ethics. Finally, the book concludes with a candid presentation of career preparation. The book stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior. It reflects the many major and rapid changes occurring in relationships, communications, and behavior. The text is ideally suited for courses in Public Relations and Business Communications.

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