The Public Relations Handbook
Theaker, Alison
Sold by Neville Wade, Berkhamsted, United Kingdom
AbeBooks Seller since 7 March 2017
Used - Soft cover
Condition: Used - As new
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Add to basketSold by Neville Wade, Berkhamsted, United Kingdom
AbeBooks Seller since 7 March 2017
Condition: Used - As new
Quantity: 1 available
Add to basketPart of the Media Practice series, University of London - 289 pages - unmarked and undamaged.
Seller Inventory # 16797/634
Fully updated and revised with new case studies, information on new technology such as WiFi and podcasting and example press releases, this third edition of The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry.
Covering PR at all levels, from cause-related marketing to large company mergers, The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, consumer groups and cause related marketing including Greenpeace, BMW Mini; British Nuclear Fuels; Devon County Council and more.
This first PR textbook for media students has been updated to include:
Alison Theaker has over 25 years experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She was an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students’ writing skills and the future of PR as a profession. She is now a PR coach for small businesses, runing her own consultancy, The Spark, in Devon, www.thesparkuk.com.
"About this title" may belong to another edition of this title.
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