The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in their Relation to Successful Advertising

Walter Dill Scott

Published by Sir Isaac Pitman & Sons, London UK, 1912

Condition: Good Hardcover

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From Begging Bowl Books, Lincoln, United Kingdom

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Used - Hardcover

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About this Item

First UK edition of this book published in 1908 in the USA. It was the first book to apply psychology to advertising. Illustrations of adverts in text. Oriignal red cloth. Spine sunned and faded. Small area of fraying to rear spine edge. Spine ends rubbed. A couple of small marks to the cloth. Inside, name on ffep. Clean and firmly bound. Seller Inventory # 003158

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Bibliographic Details

Title: The Psychology of Advertising: A Simple ...

Publisher: Sir Isaac Pitman & Sons, London UK

Publication Date: 1912

Binding: Hardcover

Illustrator: Illustrated

Condition: Good

Edition: 1st UK

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Begging Bowl Books
United Kingdom

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