The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in their Relation to Successful Advertising

Walter Dill Scott

Published by Sir Isaac Pitman & Sons, London UK, 1912

Condition: Used - Good Hardcover

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Sold by Begging Bowl Books, Lincoln, United Kingdom

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Used - Hardcover

Condition: Used - Good

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About this Item

First UK edition of this book published in 1908 in the USA. It was the first book to apply psychology to advertising. Illustrations of adverts in text. Oriignal red cloth. Spine sunned and faded. Small area of fraying to rear spine edge. Spine ends rubbed. A couple of small marks to the cloth. Inside, name on ffep. Clean and firmly bound.

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Bibliographic Details

Title

The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in their Relation to Successful Advertising

Publisher

Sir Isaac Pitman & Sons, London UK

Publication Date

1912

Binding

Hardcover

Illustrator

Illustrated

Edition

1st UK

Condition

Good

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Begging Bowl Books
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