Product Management Essentials (Paperback)
Language: English
Published by APress, Berkley, 2017
- First Edition
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 51.54
Quantity: 1 available
Add to basketItem description from seller
Paperback. Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book youll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management.A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful productsthat are easy-to-use, with the end user in mind. Youll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.What You Will LearnGain the traits of a successful PM from industry PMs, VCs, and other professionalsSee the day-to-day responsibilities of a PM and how the role differs across tech companiesAbsorb the technical knowledge necessary to interface with engineers and estimate timelinesDesign basic mocks, high-fidelity wireframes, and fully polished user interfacesCreate core documents and handle business interactionsWho This Book Is ForIndividuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …
Seller Inventory # 9781484233023
- Title
- Product Management Essentials (Paperback)
- Author
- Aswin Pranam
- Publisher
- APress, Berkley
- Publication year
- 2017
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1484233026
- ISBN 13
- 9781484233023
- Edition
- 1st Edition
- Gain the traits of a successful PM from industry PMs, VCs, and other professionals
- See the day-to-day responsibilities of a PM and how the role differs across tech companies
- Absorb the technical knowledge necessary to interface with engineers and estimate timelines
- Design basic mocks, high-fidelity wireframes, and fully polished user interfaces
- Create core documents and handle business interactions
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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