Product Juggernauts. How Companies Mobilize to Generate a Stream of Market Winners
Language: English
Published by Harvard Business Review Press, 1995
- First Edition
- Hardcover
- Used
Seller: Barksdale Books, Almere, NetherlandsBarksdale Books
AbeBooks seller since August 5, 2025
Condition: Used - Good
£ 8.70
Quantity: 1 available
Add to basketItem description from seller
Views that how fast and how often a company can develop new products can determine whether or not it survives. This book integrates activities in Research and Development, strategy, product development, and marketing to form a view of the product creation process that leads to value creation for employees, customers, and owners. According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R & D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups - employees, customers, and owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshaling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.; Gebonden boek met losse stofomslag, 1995, in uitstekende staat, met fris en schoon binnenwerk.…
Seller Inventory # 948879
- Title
- Product Juggernauts. How Companies Mobilize to Generate a Stream of Market Winners
- Author
- Jean Philippe Deschamps, P. Ranganath Nayak, P.Ranganath Nayak
- Publisher
- Harvard Business Review Press
- Publication year
- 1995
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0875843417
- ISBN 13
- 9780875843414
- Edition
- First Edition.
- Seller catalogs
- Management: general
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Barksdale Books
Almere, Netherlands
AbeBooks seller since August 5, 2025
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| Item | 8 to 60 business days | 8 to 60 business days |
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| First item | £ 16.90 | £ 50.69 |
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