Xiii, 570 Pp. Blue Cloth, Gilt. First Printing, With 1922 Date On Title Page. Near Fine (Would E Fine, Gilt Brilliant, But Thin Area Of Lightening Of Color Along Bottom Edges Of Front And Rear Covers). A Classic Text, Second Edition Reviewed As One Of The Best Modern Texts On Marketing In 1930, Here In The First (1922) Printing. Also A Classic Example Of How "Marketing", Focusing On Pricing Rather Than Value, Ignores The Intelligent, Foreword-Looking Motivations Of Selective Buyers To Purchase Whatever Is In Their Best Interest, And Focuses On Manipulating Their Weaknesses To Best Sell Them Anything On Hand That May, Indeed, Not By In Their Best Interest As Consumers. Seller Inventory # 053642

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Bibliographic Details

Title: Principles Of Marketing {First Printing. ...

Publisher: The Macmillan Copany, New York Ny

Publication Date: 1922

Binding: Hardcover

Illustrator: Charts

Condition: Near Fine

Edition: 1st Edition

Store Description

Fine and unusual first editions and out of print books in all categories. Original photographs, Fine antiquarian and other original prints, paintings, drawings and watercolors. Motion picture and television scripts. Ephemera, Manuscripts and autographs. In business on the internet since 1999. Open by appointment only, in Pasadena, California.

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Members of these associations are committed to maintaining the highest standards. They vouch for the authenticity of all items offered for sale. They provide expert and detailed descriptions, disclose all significant defects and/or restorations, provide clear and accurate pricing, and operate with fairness and honesty during the purchase experience.

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Arroyo Seco Books, Pasadena, Member IOBA
CA, U.S.A.

Terms of Sale:

All items are guaranteed to be fully described as to condition, with defects noted. Items are returnable for any reason within 30 days of receipt, or later by mutual agreement; for returned items, prior telephone or e-mail notice is required, as well as proper packing and, if appropriate, insurance. When items are found to not be as described, we will pay reasonable return shipping costs from the country to which we originally sent the item or, if returned from the US, the actual return postage ...

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Shipping Terms:

Postage, handling and insurance are extra, at estimated cost and processing fee. Shipment at standard rates is for small to standard sized books via media mail within U.S., or via Priority Mail envelope overseas, with tracking. Standard shipping costs are based on books of standard size with shipping weight of 4 pounds or less; if a book order is heavier or oversized, extra shipping costs may be charged. Non-standard and higher-valued international shipments are charged estimated postage and shipping costs, including full insurance for all shipments valued over $200. The full purchase price is always indicated on the Customs statement.

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