Principles Of Marketing {First Printing. 1922)

Language: English

Published by The Macmillan Copany, New York Ny, 1922

  • First Edition
  • Hardcover
  • Used
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Seller: Arroyo Seco Books, Pasadena, Member IOBA, Pasadena, CA, U.S.A.Arroyo Seco Books, Pasadena, Member IOBA

4-star seller

AbeBooks seller since August 25, 1999

Association member: IOBA

Hardcover

Condition: Used - Near fine

£ 248.30

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Item description from seller

Xiii, 570 Pp. Blue Cloth, Gilt. First Printing, With 1922 Date On Title Page. Near Fine (Would E Fine, Gilt Brilliant, But Thin Area Of Lightening Of Color Along Bottom Edges Of Front And Rear Covers). A Classic Text, Second Edition Reviewed As One Of The Best Modern Texts On Marketing In 1930, Here In The First (1922) Printing. Also A Classic Example Of How "Marketing", Focusing On Pricing Rather Than Value, Ignores The Intelligent, Foreword-Looking Motivations Of Selective Buyers To Purchase Whatever Is In Their Best Interest, And Focuses On Manipulating Their Weaknesses To Best Sell Them Anything On Hand That May, Indeed, Not By In Their Best Interest As Consumers.

Seller Inventory # 053642

Bibliographic details

Title
Principles Of Marketing {First Printing. 1922)
Author
Clark, Fred. E.
Publisher
The Macmillan Copany, New York Ny
Publication year
1922
Condition
Near Fine
Binding
Hardcover
Language
English
Illustrator
Charts
Edition
1st Edition
Printing
1st Printing
Seller catalogs
Economics and Business

Arroyo Seco Books, Pasadena, Member IOBA

Pasadena, CA, U.S.A.

4-star seller

AbeBooks seller since August 25, 1999

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Store description

Fine and unusual first editions and out of print books in all categories. Original photographs, Fine antiquarian and other original prints, paintings, drawings and watercolors. Motion picture and television scripts. Ephemera, Manuscripts and autographs. In business on the internet since 1999.

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Scarce books in all fields. Original photographs, Fine antiquarian, Original antiquarian prints (woodcuts, paintings, Motion picture scripts, drawings and watercolors, paintings, graphics, out of print

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Arroyo Seco Books, Pasadena, Member IOBA

CA, U.S.A.