New York:: John Wiley & Sons, 1971. A square, reasonably tight copy. Inner hinges are perfect. WITHDRAWN stamp, and a few other library markings on the endpapers. Text pages are clean, crisp, and unmarked. No underlining. No highlighting. No margin notes. First American printing with "First published 1971" on the copyright page. Among the book's 10 chapters are: The Dependence of Successful Marketing on Successful Forecasting; Some Forecasting Methodology in Marketing; The Logical Approach to Forecasting; The Essentials of Decision Making; Case Study 1: A Disinvestment Problem; Case Study 2: A Company Acquisition; Conclusion. With 22 figures. Mathematical Appendix. Index. Bound in the original black boards, lettered in shiny gold on the spine. First U.S. Edition. Hard Cover. Very Good+ EX-LIBRARY./No jacket. 8vo. 254pp.

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Bibliographic Details

Title

Prediction Techniques for Marketing Planners : The Practical Application of Forecasting Methods to Business Problems

Publisher

John Wiley & Sons, New York:

Publication Date

1971

Language

English

ISBN 10

0470674709

ISBN 13

9780470674703

Binding

Hardcover

Edition

First U.S. Edition.

Condition

Very Good+ EX-LIBRARY.

Dust Jacket Condition

No jacket.

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Store Description

About Books [Genny and Michael Winne, proprietors, formerly of Parsippany, New Jersey) has been selling rare and out of print books since 1985. Besides book fairs and mail order catalogue, long-time collectors and dealers will remember our lengthy For Sale ads in the Antiquarian Bookman and similar magazines. Our inventory of more than 40,000 volumes is especially strong in the specialities listed, but contains fine books in a variety of other fields as well. Because most of our books are stored in protective boxes, rather than on shelves, they cannot be viewed as a whole. If you want to examine specific titles, please provide 24 hours notice and we will make them available for your inspection. Phone calls to (702) 750-2722 are welcome, but please only between the hours of 8am and 10pm, west coast time. Our phone is a landline that cannot receive texts.

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