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As new condition white boards, orange spine, and white spine lettering contained in an as new condition non price-clipped color illustrated dust jacket. Includes Author Dedication; Introduction; Thanks; List of Collaborators; Notes; Bibliography and Additional Readings and Index. Illustrated with diagrams and black-and-white illustrations. "Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." - Jerome Groopman, Recanati Chair of Medicine, Harvard Medical School, and author of How Doctors Think. "Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good." - James Surowiecki, author. "Filled with clever experiments, engaging ideas, and delightful anecdotes, Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision making." - Daniel Gilbert, Professor of Psychology, Harvard University and author. "This is going to be the most influential, talked-about book in years. It is so full of dazzling insights - and so engaging - that once I started reading, I couldn't put it down." - Daniel McFadden, 2000 Nobel Laureate in Economics, Morris Cox Professor of Economics, University of California at Berkeley. "Predictably Irrational is wildly original. It shows why - much more often that we usually care to admit - humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." - George Akerlof, 2001 Nobel Laureate in Economics, Koshland Professor of Economics, University of California at Berkeley. "The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes." - Charles Schwab, Chairman and CEO, The Charles Schwab Corporation. "Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save 25 cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally reational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotins on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world - one small decision at a time." - from the inner front jacket flap. Seller Inventory # 007792
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