Powering the Future: The Ballard Fuel Cell & the Race to Change the World

KOPPEL, Tom

ISBN 10: 0471644218 / ISBN 13: 9780471644217

Published by John Wiley & Sons Canada, Ltd., Toronto, 1999

About this Item

276pp.

Seller Inventory # 905754

Bibliographic Details

• Title: Powering the Future: The Ballard Fuel Cell & the Race to Change the World
• Publisher: John Wiley & Sons Canada, Ltd., Toronto
• Publication Date: 1999
• Language: English
• ISBN 10: 0471644218
• ISBN 13: 9780471644217
• Binding: Hard Cover
• Edition: First Edition.
• Condition: Near Fine
• Dust Jacket Condition: Near Fine
• Seller catalogs:
  • Economics
  • Ecology
  • Firsts
  • Reference

About this title

Synopsis

Powering the Future tells the intriguing story of a tiny high–tech research company that developed one of the few truly revolutionary and transforming technologies of our era. Today, Ballard Power Systems is the world leader in fuel cell technology a non–polluting energy source that could one day replace the internal combustion engine and power the cars of the future.

Geoffrey Ballard and a handful of colleagues at the outset little more than "three guys and a prayer" brought this neglected technology to the world. On gritty determination and a shoestring budget, they took fuel cells out of the lab and into the mainstream of business. They made the fuel cell smaller, cheaper, and vastly more powerful over an astonishingly short time actually melting down cables as they realized a fifty–fold increase in power output.

Powering the Future not only chronicles the company′s impressive rise against stiff odds and intense competition; it also teaches valuable lessons about vision and inspiration, creating a culture of loyalty and dedication, attracting and keeping talented people, and marketing and selling an underdog technology to the biggest players in the auto world. Powering the Future is the entertaining and inspirational account of how a tiny high–tech research company grew, and became poised to literally change the way we live.

About the Author

Tom Koppel is an award–winning freelance writer. He has contributed feature articles on business, science, history, and travel to national magazines in Canada and the U.S. for nearly twenty years. He has been following the story of the Ballard fuel cell for over ten years, and first wrote about it for the Financial Post Magazine and Reader′s Digest. He lives on Salt Spring Island, British Columbia. Powering the Future is his second book.