The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (Paperback)

Jack Trout

ISBN 10: 0071373322 / ISBN 13: 9780071373326

Published by McGraw-Hill Education - Europe, 2001

About this Item

Paperback. According to a recent article in the Harvard Business Review, "Management is .generously paid, enormously influential and significantly devoid of common sense." Jack Trout agrees: what really ails business today is an obsession with management fads that frequently offer complicated, useless solutions that impede the development of business. In this text, Trout offers an antidote to the proliferation of jargon and provides a clear vision of leadership that cuts through management's current information overload. Through case studies and interviews with successful executives, Jack shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. Offering realistic steps and hundreds of tips for regaining control of the day-to-day business picture, Trout shows managers how to run their companies like the most successful entrepreneurs looking for simple and innovative solutions that allow a company to thrive and focus on the business at hand, without getting caught up in nonsensical management philosophies that waste valuable time and energy and detract from the real goals of the company. The Power of Simplicity shows managers how to run their companies like successful entrepreneurs. It looks for solutions that allow a company to thrive and focus on the business at hand, without getting caught up in management philosophies that waste time and energy and detract from the real goals of the company. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9780071373326

Bibliographic Details

• Title: The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (Paperback)
• Publisher: McGraw-Hill Education - Europe
• Publication Date: 2001
• Language: English
• ISBN 10: 0071373322
• ISBN 13: 9780071373326
• Binding: Paperback
• Edition: 1st Edition
• Condition: new

About this title

Synopsis

'Engaging...Trout practices what he preaches' - "Publishers Weekly". 'Compelling' - "Booklist". It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic "Positioning" shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - all without expensive consultants or money-wasting programs. "The Power of Simplicity" throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon. Marketing means turning simple ideas into strategy.Such concepts aren't too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages. Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It's time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You'll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril. Respect your people. Business ultimately lives or dies by people, not money. Trout's four chapters on "People Issues" are worth a library full of human resource tracts.

About the Author

Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.