The Power of Product Platforms: Building Value and Cost Leadership - 1st Edition/1st Printing

Meyer, Marc H., and Alvin P. Leonard

ISBN 10: 0684825805 / ISBN 13: 9780684825809

Published by The Free Press, New York, 1997

About this Item

A handsome first edition/first printing in Near Fine condition in alike dust jacket with light edgewear; The Power of Product Platforms: Building Value and Cost Leadership is a book that discusses the importance of product platforms and how to create value and cost leadership for your business. The book provides strategies and examples of how to create a successful product platform, as well as how to measure and evaluate the success of the platform.; 8vo; 267 pages.

Seller Inventory # 35055

Bibliographic Details

• Title: The Power of Product Platforms: Building Value and Cost Leadership - 1st Edition/1st Printing
• Publisher: The Free Press, New York
• Publication Date: 1997
• Language: English
• ISBN 10: 0684825805
• ISBN 13: 9780684825809
• Binding: Hardcover
• Edition: First Edition; First Printing.
• Condition: Near Fine
• Dust Jacket Condition: Near Fine
• Seller catalogs:
  • Collection Starter::Hundred Dollars or Less

About this title

Synopsis

Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.

Review

Joel S. BirnbaumSenior Vice President or Research and Development, Hewlett-Packard ComapanyAn unusually clear assessment of the difficulties of product development at today's frenetic pace, where rapid changes in technology wreak havoc on companies who do not adjust rapidly to new customer needs and competitive threats. The authors provide a comprehensive and pragmatic prescription that will help both technologists and business people improve competitiveness.