Creating a great personal brand is the secret to lasting differentiaion in today's over-crowed and over-communicated marketplace. In this informative and highly entertaining book, personal branding expert Tim O'Brien lays out: Exactly what a personal brand is - and isn't. Why personal branding is not an option. The five simple steps to creating a Lance Armstrong or Oprah Winfrey personal brand within your target market.

About the Author:

Tim O'Brien is the founder and President of The Personal Branding Group, Inc. in Los Angeles which specializes in helping clients attain celebrity status within their target markets. Tim has also created and teaches Rainmaker U., a coaching program that helps professionals, athletes and politicians position themselves as The Person to See with their target audiences by creating compelling personal brands and marketing those brands better than their competition. Tim is the Editor of Brandwidth, a nonpartisan monthly publication dedicated to informing socially conscience leaders on the important issues of today.

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