How Pleasure Works: The New Science of Why We Like What We Like

Bloom, Paul

ISBN 10: 0393066320 / ISBN 13: 9780393066326

Published by W.W. Norton, New York, 2010

About this Item

8vo, 280 pp.

Seller Inventory # 035284

Bibliographic Details

• Title: How Pleasure Works: The New Science of Why We Like What We Like
• Publisher: W.W. Norton, New York
• Publication Date: 2010
• Language: English
• ISBN 10: 0393066320
• ISBN 13: 9780393066326
• Binding: hardcover
• Edition: 1st.
• Condition: Fine copy in fine dust jacket
• Dust Jacket Condition: Dust Jacket Included
• Seller catalogs:
  • Psychology

About this title

Synopsis

The thought of sex with a virgin is intensely arousing for many men. The average American spends more than four hours a day watching television. Abstract art can sell for millions of dollars. People slow their cars to look at gory accidents, and go to movies that make them cry.

Pleasure is anything but straightforward. Our desires, attractions, and tastes take us beyond the symmetry of a beautiful face, the sugar and fat in food, or the prettiness of a painting. In How Pleasure Works, Yale University psychologist Paul Bloom draws on groundbreaking research to unveil the deeper workings of why we desire what we desire. Refuting the longstanding explanation of pleasure as a simple sensory response, Bloom shows us that pleasure is grounded in our beliefs about the deeper nature or essence of a given thing. This is why we want the real Rolex and not the knockoff, the real Picasso and not the fake, the twin we have fallen in love with and not her identical sister.

In this fascinating and witty account, Bloom draws on child development, philosophy, neuroscience, and behavioral economics in order to address pleasures noble and seamy, highbrow and lowbrow. Along the way, he gives us unprecedented insights into a realm of human psychology that until now has only been partially understood.

About the Author

Paul Bloom is a professor of psychology at Yale University. He is the author of Descartes' Baby and How Pleasure Works. He has contributed to The Atlantic, the New York Times, Science, and Nature. He lives in New Haven, Connecticut.