Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency
Language: English
Published by Palgrave Macmillan, 2016
- First Edition
- Hardcover
- Used
Seller: killarneybooks, Inagh, Clare, Irelandkillarneybooks
AbeBooks seller since April 20, 2017
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Good+. Hardcover, xi + 326 pages, NOT ex-library. Book is clean and bright with unmarked text, free of inscriptions and stamps. Gentle cosmetic wear. Issued without a dust jacket.
Seller Inventory # 008435
- Title
- Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency
- Author
- Gordon R. Foxall
- Publisher
- Palgrave Macmillan
- Publication year
- 2016
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1137501197
- ISBN 13
- 9781137501196
- Edition
- 1st Edition
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
"Synopsis" may belong to another edition of this title.
About the Author
Gordon Foxall is Distinguished Research Professor at Cardiff University, UK, and Visiting Professor of Economic Psychology at Durham University, UK. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has authored some two dozen books and over 300 papers and chapters.
"About the title" may belong to another edition of this title.
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