Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Language: English
Published by McGraw Hill, 2008
- First Edition
- Hardcover
- Used
Seller: Rose City Books, Portland, OR, U.S.A.Rose City Books
AbeBooks seller since December 15, 2009
Condition: Used - Near fine
£ 14.78
Quantity: 1 available
Add to basketItem description from seller
Secure binding with clean pages and mild cover wear. The jacket was mild edgewear. Hardcover book with 302 pages. Size: 8vo - over 7¾ - 9¾" tall.
Seller Inventory # 111029443
- Title
- Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
- Author
- Rohit Bhargava
- Publisher
- McGraw Hill
- Publication year
- 2008
- Condition
- Near Fine
- Dust jacket
- Very Good-Very Good (+) Jacket
- Book Type
- Book
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0071545212
- ISBN 13
- 9780071545211
- Edition
- 1st Edition.
- Series
- Book 49 of 81: MARKETING/SALES/ADV & PROMO
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.
Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.
In Part One, you'll be introduced to the key components to building a personality and learn how to:
- Recognize the greatest myth that most marketers blindly follow, and how to get past it
- Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing
- Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters
- Harness the influence of “accidental spokespeople” and use it to your advantage
- Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed
- Pinpoint and capitalize on the moments where personality can make a difference
Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.
Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.
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Rose City Books
Portland, OR, U.S.A.
AbeBooks seller since December 15, 2009
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Rose City Books is an independent, antiquarian bookseller, located in Portland, Oregon (The City of Roses), specializing in rare and hard-to-find books, ephemera and magazines. Visit us at: http://www.rosecitybooks.com Feel free to email your book questions. I will be happy to respond within 12-24 hours (or less) most days. Serving a world of literary enthusiasts from the beautiful Pacific Northwest!
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Rose City Books
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