Performance Implications and Implementation of Brand Personality, A Dyadic Perspective on Managers' Intentions and Consumers' Perceptions

Lucia Malär

ISBN 10: 3830041942 ISBN 13: 9783830041948
Published by Verlag Dr. Kovac, Hamburg, 2009
Language: English
Condition: New Soft cover

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New - Soft cover

Condition: New

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