The Passion Conversation : Understanding, Sparking, and Sustaining Word of Mouth Marketing
Language: English
Published by Wiley & Sons, Incorporated, John, 2013
- First Edition
- Hardcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
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Condition: Used - Very good
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Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 10196426-6
- Title
- The Passion Conversation : Understanding, Sparking, and Sustaining Word of Mouth Marketing
- Author
- Moore, John, Church, Geno, Cordell, Greg, Phillips, Robbin
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2013
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 111853333X
- ISBN 13
- 9781118533338
- Edition
- 1st Edition.
- Item weight
- 0.761 pounds
- Dimensions
- N/A
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.
If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.
The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.
The Passion Conversation will change your perspective on marketing by:
- Explaining the three motivations for people to talk about businesses and causes
- Detailing how every marketing problem is a people problem in disguise
- Giving heartfelt evidence that marketing materials are now conversation tools
- Showing how customer communities sustain word of mouth while also sparking financial impact
- Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"
The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
"Synopsis" may belong to another edition of this title.
About the Author
ROBBIN PHILLIPS, GREG CORDELL, GENO CHURCH, and JOHN MOORE work together at the word of mouth marketing and identity company Brains on Fire. Along with others in the Brains on Fire tribe, they partner with some of the most fearless businesses and organizations on the planet to ignite movements through the contagious power of passionate people. Robbin is the courageous President of Brains on Fire and truly believes love is a circular transaction. Greg is the Chief Inspiration Officer, which means his job is to find inspiration where no one else is looking. Geno is the Word of Mouth Pathfinder, helping to find and nurture the passion conversation inside every business. John is the Chief of Wahoo, helping clients grow and fostering learners and leaders within the Brains on Fire tribe.
Join the conversation at brainsonfire.com/blog.
"About the title" may belong to another edition of this title.
Better World Books: West
Reno, NV, U.S.A.
AbeBooks seller since March 14, 2016
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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
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