PURPLE COW Transform Your Business by Being Remarkable

Seth Godin

ISBN 10: 159184021X / ISBN 13: 9781591840213

Published by Portfolio, New York, 2003

About this Item

Near Fine in a Near Fine dust jacket. Very small closed tear on rear panel top corner. ; 145 pages.

Seller Inventory # 318317

Bibliographic Details

• Title: PURPLE COW Transform Your Business by Being Remarkable
• Publisher: Portfolio, New York
• Publication Date: 2003
• Language: English
• ISBN 10: 159184021X
• ISBN 13: 9781591840213
• Binding: Hardcover
• Edition: First Edition; Twenty-Ninth Printing.
• Seller catalogs:
  • Business, Finance and Economics

About this title

Synopsis

The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?

Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.

Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.

You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.

Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.

About the Author

Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before Small is the New Big, The Big Moo and All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.