Outside Insight: Navigating a World Drowning in Data.
Language: English
Published by Ideapress Publishing, City Not Stated, 2017
- First Edition
- Hardcover
- Used
Seller: BOOKHOME SYDNEY, Annandale Sydney, NSW, AustraliaBOOKHOME SYDNEY
AbeBooks seller since January 14, 2000
Condition: Used
£ 10.84
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Add to basketItem description from seller
Hardback small octavo, dustjacket, very good plus condition (in very good plus dustjacket), minimal edgewear. 316 pp. Data analyst Jorn Lyseggen explains how the world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information that companies and people leave behind on the internet - our digital breadcrumbs - from job postings, to online news, social media, online advert spending, patent applications, and more. As a result, we are at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of business opportunities and threats, and to uncover forward-looking insights, in real time. The Norwegian author is the founder of Meltwater, a successful worldwide data analysis and media intelligence company. First U.S. edition (Ideapress Publishing).
Seller Inventory # 18396
- Title
- Outside Insight: Navigating a World Drowning in Data.
- Author
- Lyseggen, Jorn.
- Publisher
- Ideapress Publishing, City Not Stated
- Publication year
- 2017
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1940858461
- ISBN 13
- 9781940858463
- Edition
- U.S., first printing ed.
- Seller catalogs
- TECHNOLOGY & COMPUTERS
The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more.
As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.
Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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