Open Tourism: Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry (Tourism on the Verge)
Language: English
Published by Springer, 2016
- First Edition
- Hardcover
- Used
Seller: killarneybooks, Inagh, Clare, Irelandkillarneybooks
AbeBooks seller since April 20, 2017
Condition: Used - Very good
£ 25.61
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Hardcover, xxvii + 476 pages. Book is clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Boards show regular shelfwear, a few thin scratches, a crease above the lower edge of the rear panel. Issued without a dust jacket. -- Contents: Part I Theoretical Fundamentals and Concepts -- Towards a Holistic Framework of Open Tourism; Innovation Through Co-creation: Towards an Understanding of Technology-Facilitated Co-creation Processes in Tourism; Importance of Customer Co-creation of Value for the Tourism and Hospitality Industry; IT-Enabled Value Co-creation in a Tourism Context: The Portale Sardegna Case; Open Source Marketing in Tourism: Motivational Drivers and Practical Approaches; Crowdsourcing in the Lodging Industry: Innovation on a Budget; Improving Hotel Industry Processes Through Crowdsourcing Techniques; Motivation for Open Innovation and Crowdsourcing: Why Does the Crowd Engage in Virtual Ideas Communities?; Value of Crowdfunding: The Significance of Community-Financed Projects Beyond the Act of Financing; Open Innovation in the Tourism Experience Sector: The Role of Practice Based Knowledge Explored; Open Innovation: A Chance for the Innovation Management of Tourism Destinations?; Managing Open Innovation in Small and Medium-Sized Enterprises (SMEs); Part II Case Studies: Information Level -- Netnography: The Mint Journey; Prospects of Technology-Enhanced Social Media Analysis for Open Innovation in the Leisure Industries; Review Platforms in Destinations and Hospitality; Review Platforms in Hospitality; Exploring TripAdvisor; Opening Up Government: Citizen Innovation and New Modes of Collaboration; Part III Case Studies: Creation Level -- Crowdsourcing in the Tourism Industry: From Idea Generation Towards Merchandizing User-Generated Souvenirs; Collecting Tour Plans from Potential Visitors: A Web-Based Interactive Tour-Planner and a Strategic Use of Its Log Data; CrowdCity: Crowdsourcing an Online Smart City Magazine; How Quebec City Crowdsources Locals to Promote Its Destination; Involvement of Tourist Visitors to the UNESCO World Heritage Site of Goa, India; InnoWellen Case Study: The Use of Web-Based Idea Competitions as a Tool of Stakeholder Participation in the Leisure Industry; Potential of Open Innovation Models in the Tourism Sector: Three Case Studies; Crowdsourcing as a Tool to Help Generate Innovation in Small and Medium-Sized Hotels; Co-creation in Club Tourism; Gamification: Best Practices in Research and Tourism; Open Service Prototyping; Flinkster: The Carsharing Platform of Deutsche Bahn AG; Case Study INNOTOUR: Providing Open Innovation in Tourism Education, Research and Business Development; Part IV Case Studies: Provision Level -- Crowdfunding Ecosystem: Benefits and Examples of Crowdfunding Initiatives; Beyond the Offer: Co-creation in Tourism: When Your Guest Becomes Your Partner, Value Emerges; Working Customers in the Hotel Industry: And Why They Work; Innovation for Volunteer Travel: Using Crowdsourcing to Create Change; Further Open Tourism Examples and Cases; Index -- "This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry.".…
Seller Inventory # 005633
- Title
- Open Tourism: Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry (Tourism on the Verge)
- Author
- Roman Egger; Igor Gula; Dominik Walcher
- Publisher
- Springer
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3642540880
- ISBN 13
- 9783642540882
- Edition
- 1st Edition
- Series
- Book 1 of 7: Tourism on the Verge
This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry.
First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.
"Synopsis" may belong to another edition of this title.
About the Author
Professor Roman Egger attended the Tourism- and Hospitality Management School in Klessheim from 1989 until 1994. He graduated in Communications Sciences and gained his Doctorate from the University of Salzburg, where he specialized in the fields of Information and Communication Technologies in Tourism. He worked at the Tourism Board of Salzburg as a marketer. Roman is Lecturer in eTourism at the Salzburg University of Applied Sciences and key researcher at the department of Innovation and Management in Tourism. Roman advises a number of national and international projects in the fields of Information Technologies in Tourism and counsels eTourism-development activities in Sri Lanka, Nepal and Egypt. He has written and co-edited nine books, published a number of articles in Books and Journals and is co-editor of the scientific Journal “Zeitschrift für Tourismuswissenschaft”. He is a Member of the International Federation of Information Technology for Travel and Tourism (IFITT), ÖGAF and DGT and AIEST.
Igor Gula is a graduate of a Bachelor’s degree program in tourism business studies of the Management Center Innsbruck and of a Master’s degree program in innovation and management in tourism of the Salzburg University of Applied Sciences. He completed his internship in the department of Marketing New Media at the headquarters of the Casinos Austria in Vienna. Igor wrote his Bachelor thesis about the trends of the modern ICTs and their impacts on tourism, focusing on Dynamic Packaging, mTourism and Social Semantic Web. For his Master thesis he analysed the aspects of Open Innovation and Crowdsourcing in tourism and conducted a web-based ideas competition in cooperation with the Slovak Tourist Board. Igor is currently in charge of the corporate customer service at the Hotel Zeitgeist Vienna and also studies business administration at the MODUL University in Vienna.
Prof. Dr. Dominik Walcher is the Chair of Marketing and Innovation Management at Salzburg University of Applied Sciences. Since March 2010 is as well a Research Associate at the Massachusetts Institute of Technology (MIT), Boston. Professor Walcher also teaches at numerous universities in Germany, Austria, Switzerland, Italy and Finland. He is an acclaimed speaker at conferences and founder of the “Institute of Market and Innovation Research”. His research interests are mass customization, open innovation, sustainability marketing and branding. He has published and consulted extensively.
"About the title" may belong to another edition of this title.
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