Online Communities as a Source of Innovation,

Language: English

Published by Verlag Dr. Kovac, Hamburg, 2012

3830064284 / 9783830064282

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Seller: Verlag Dr. Kovac GmbH, Hamburg, GermanyVerlag Dr. Kovac GmbH

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Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis, Band 327 130 pages. The perpetual quest for the next innovation remains a great challenge in today"s fast-evolving business environment. In order to capture customer needs and to stay ahead of the competition, firms are increasingly integrating external information sources into their innovation processes. Since online communities and innovation platforms provide an excellent opportunity to access innovation-related information and complementary knowledge at comparatively low costs, they have become an important source for firms in search of innovative product and service ideas. Even though online communities and innovation platforms are based on web technologies, it is their members who create value by interacting and by sharing knowledge. Accordingly, it is the individuals who determine the success of these communities and platforms. A key prerequisite for utilizing and managing communities or platforms successfully, therefore, is the development of an understanding as to why some members are more productive and generate more valuable ideas and innovative concepts than others. This book consists of three quantitative empirical studies that address this topic by investigating the impact of intrapersonal and interpersonal factors on the participants" contribution performance in online communities and on innovation platforms.

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Title
Online Communities as a Source of Innovation,
Author
Karsten Frey
Publisher
Verlag Dr. Kovac, Hamburg
Publication year
2012
Condition
neu
Binding
Softcover
Language
English
ISBN 10
3830064284
ISBN 13
9783830064282
Edition
1. Auflage.

Verlag Dr. Kovac GmbH

Hamburg, Germany

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AbeBooks seller since January 24, 2011

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Der Wissenschaftsverlag Dr. Kovač wurde 1982 gegründet und ist ein Fachverlag für wissenschaftliche Literatur. Seit mehr als 40 Jahren verlegen Wissenschaftler/innen aus unterschiedlichsten Fachbereichen bei uns. Das Gros der mehr als 12.400 Forscher/innen, die wir verlegen, stammt von Universitäten im deutschsprachigen Raum.

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Verlag Dr. Kovac GmbH

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