The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
Language: English
Published by McGraw-Hill Education, 2009
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
- Author
- Gilbreath, Bob
- Publisher
- McGraw-Hill Education
- Publication year
- 2009
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0071625364
- ISBN 13
- 9780071625364
- Edition
- 1st Edition.
- Item weight
- 1.272 pounds
- Dimensions
- N/A
- Series
- Book 52 of 81: MARKETING/SALES/ADV & PROMO
THE NEW LAWOF MARKETING
“The Next Evolution ofMarketing is a true beaconfor all brand builders.Many books claim that,Bob’s book delivers.”
Jim Stengel, former GlobalMarketing Officer, Procter & Gamble
“Some timeless truthsrestored for modernmarketing―and many newones added. An inspiringreminder of the value ofbrand behavior and how tomake it happen.”
Sir Martin Sorrell, CEO, WPP
“Persuasion has given wayto sharing, and marketingwill never be the same.”
John Gerzema, Chief InsightsOfficer, Young & Rubicam, andcoauthor of The Brand Bubble
”Bob Gilbreath brilliantlyshows why we’re nolonger living in our fathers’marketing era. Better yet,he details how marketingworks best when it addsvalue to people’s lives, andhe provides a playbookfor success.”
David Meerman Scott,bestselling author of The NewRules of Marketing & PR andWorld Wide Rave
“This book provides aframework and compellingexamples for creating thenext generation of cultureleadingbrands.”
Mark Greatrex, SeniorVice President, MarketingCommunications and Insights,The Coca-Cola Company
ABOUT THE BOOK:
Marketing with Meaning―The Breakthrough Strategy for Connecting with Customers!
The old interruptive model of marketingdoesn’t work. Customers are tuning out.They no longer listen to in-your-face messages.Instead, they demand meaning inthe brands they buy and the marketing thatreaches them.
Marketing strategist Bob Gilbreath’s hotnew concept, Marketing with Meaning,represents the next evolutionary step in aprogression following direct marketing andpermission marketing. This groundbreakingmethodology engages customers and winstheir business by adding value to their lives.Rather than pushing a product or service,Marketing with Meaning woos customers byoffering them something of value independentof purchase.
In The Next Evolution of Marketing, Gilbreathunveils a revolutionary new approach tobusiness that fills the gaping voids left inbottom lines when people started tuning out.Gilbreath describes the marketing revolutionnow underway and the powerful forces drivingit. Inside, he provides Marketing withMeaning success stories, including:
- Samsung’s laptop and cell phonecharging stations, which are nowfound in more than 50 airportsthroughout the United States
- Dove’s Campaign for Real Beautyand its viral video “Evolution,”which has been viewed more than100 million times
- Burger King’s Xbox advergames,which helped boost the company’sprofits by 40 percent in one year
This first-ever comprehensive model for creatingand managing a meaningful marketingcampaign uses in-depth case studies of successfulcampaigns and explains how to developand execute a solid strategy for meetingcustomers’ needs. It also arms you with anoriginal set of metrics for precisely measuringthe effectiveness of your initiatives.
You simply cannot afford to get left behind inadvertising’s “golden age” of interrupt, tell,and sell marketing. Marketing with Meaningis how your customers demand business bedone today and tomorrow. The Next Evolutionof Marketing is your guide to survivingand thriving in this marketing revolution.
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About the Author
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
Shipping rates within U.S.A.
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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