The New Penguin Dictionary of Business (Penguin Reference Books)

Trott, Paul,Uncles, Mark,Bannock, Graham,Davis, Evan

ISBN 10: 0140513779 / ISBN 13: 9780140513776

Published by Penguin, 2003

About this Item

First Edition. Unread and unmarked with a little wear. ALL ITEMS ARE DISPATCHED FROM THE UK WITHIN 48 HOURS ( BOOKS ORDERED OVER THE WEEKEND DISPATCHED ON MONDAY) ALL OVERSEAS ORDERS SENT BY TRACKABLE AIR MAIL. IF YOU ARE LOCATED OUTSIDE THE UK PLEASE ASK US FOR A POSTAGE QUOTE FOR MULTI VOLUME SETS BEFORE ORDERING.

Seller Inventory # mon0000604893

Bibliographic Details

• Title: The New Penguin Dictionary of Business (Penguin Reference Books)
• Publisher: Penguin
• Publication Date: 2003
• Language: English
• ISBN 10: 0140513779
• ISBN 13: 9780140513776
• Binding: Paperback
• Edition: 1st Edition
• Condition: Very Good

About this title

Synopsis

Jargon, jargon, jargon. Perplexing, meaningless, incomprehensible: that’s all the business world is, right? Be flummoxed no more! The Penguin Dictionary of Business is your answer. From oligopoly to the Pareto analysis to the Chinese wall and the Taguchi method, this text deciphers and disentangles the mysteries of commerce, economics and finance. Written accessibly and succinctly, this is the ultimate reference for anyone with an interest in the business world, whether for study or work. Clearly written by experts in their fields, with practical and relevant examples, it covers a host of both general and more specialised terms, from ‘A’ shares to zero-sum game.

About the Author

Evan Davis is the BBC's Economics Editor. He lives in London SW5. Graham Bannock is Chair of Bannock Consulting and co-author of the Penguin Dictionary of Economics. He lives in Dorset. Paul Trott is a Senior Lecturer at the Universty of Portsmouth. Professor Mark Uncles is Head of the School of Marketing at the University of New South Wales, Australia.