Mouse Morality: The Rhetoric of Disney Animated Film
Language: English
Published by University of Texas Press, 2002
- First Edition
- Softcover
- Used
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- Title
- Mouse Morality: The Rhetoric of Disney Animated Film
- Author
- Ward, Annalee R.
- Publisher
- University of Texas Press
- Publication year
- 2002
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0292791534
- ISBN 13
- 9780292791534
- Edition
- 1st Edition.
2004 – Clifford G. Christians Ethics Research Award ― The Carl Couch Center for Social and Internet Research
Kids around the world love Disney animated films, and many of their parents trust the Disney corporation to provide wholesome, moral entertainment for their children. Yet frequent protests and even boycotts of Disney products and practices reveal a widespread unease with the sometimes mixed and inconsistent moral values espoused in Disney films as the company attempts to appeal to the largest possible audience.
In this book, Annalee R. Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated films—The Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, and Mulan. Taking the films on their own terms, she uncovers the many mixed messages they purvey: for example, females can be leaders—but male leadership ought to be the norm; stereotyping is wrong—but black means evil; historical truth is valued—but only tell what one can sell, etc. Adding these messages together, Ward raises important questions about the moral ambiguity of Disney's overall worldview and demonstrates the need for parents to be discerning in letting their children learn moral values and life lessons from Disney films.
"Synopsis" may belong to another edition of this title.
About the Author
Annalee R. Ward is Chair and Associate Professor of Communication Arts at Trinity Christian College in Palos Heights, Illinois.
"About the title" may belong to another edition of this title.
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