Modellbasierte Produktentwicklung (Paperback)
Language: German
Published by Springer Fachmedien Wiesbaden, Weisbaden, 2022
- First Edition
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
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Add to basketItem description from seller
Paperback. Was sind die Ursachen dafuer, dass mit viel Aufwand entwickelte Produkte im Markt scheitern? Die Produkte wurden an den Beduerfnissen der Kunden*innen vorbei entwickelt. Aber kein Unternehmen wird bewusst an den Kundenbeduerfnissen vorbei entwickeln. Das vorliegende Buch befasst sich mit der Frage, wie objektiv eigentlich die Beduerfnisse von Kunden*innen ihren Weg in die Entwicklungsorganisation eines Unternehmens finden koennen und wie objektive sie dort in ein Produkt umgesetzt werden koennen. Ausgehend von Antworten auf diese Frage wird ein Ansatz entwickelt, mit Hilfe physischer Modelle eine fruehzeitige Wahrnehmung der Produktattribute durch Kunden*innen zu ermoeglichen, so deren Beduerfnisse genauer zu treffen und damit die Erfolgswahrscheinlichkeit der Produkte im Markt zu verbessern. Ausgehend von Antworten auf diese Frage wird ein Ansatz entwickelt, mit Hilfe physischer Modelle eine fruehzeitige Wahrnehmung der Produktattribute durch Kunden*innen zu ermoeglichen, so deren Beduerfnisse genauer zu treffen und damit die Erfolgswahrscheinlichkeit der Produkte im Markt zu verbessern. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …
Seller Inventory # 9783658385347
- Title
- Modellbasierte Produktentwicklung (Paperback)
- Author
- Werner Engeln
- Publisher
- Springer Fachmedien Wiesbaden, Weisbaden
- Publication year
- 2022
- Condition
- new
- Binding
- Paperback
- Language
- German
- ISBN 10
- 3658385340
- ISBN 13
- 9783658385347
- Edition
- 1st Edition
Was sind die Ursachen dafür, dass mit viel Aufwand entwickelte Produkte im Markt scheitern? Die Produkte wurden an den Bedürfnissen der Kunden*innen vorbei entwickelt. Aber kein Unternehmen wird bewusst an den Kundenbedürfnissen vorbei entwickeln. Das vorliegende Buch befasst sich mit der Frage, wie objektiv eigentlich die Bedürfnisse von Kunden*innen ihren Weg in die Entwicklungsorganisation eines Unternehmens finden können und wie objektive sie dort in ein Produkt umgesetzt werden können. Ausgehend von Antworten auf diese Frage wird ein Ansatz entwickelt, mit Hilfe physischer Modelle eine frühzeitige Wahrnehmung der Produktattribute durch Kunden*innen zu ermöglichen, so deren Bedürfnisse genauer zu treffen und damit die Erfolgswahrscheinlichkeit der Produkte im Markt zu verbessern.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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