24 cm, 512, illus., slight edge soiling. Uncovers the distinctive way in which Microsoft has combined all the elements necessary to get to the top of an enormously important industry--and stay there.

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Bibliographic Details

Title

Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People

Publisher

Free Press, New York

Publication Date

1995

Language

English

ISBN 10

0028740483

ISBN 13

9780028740485

Binding

Hardcover

Edition

First Printing.

Condition

very good, very good

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About this title

Synopsis

Drawing on observation, interviews, and confidential data, the authors reveal Microsoft's product development, marketing, and organizational strategies.

About the Author

Michael A. Cusumano teaches strategy and technology management at MIT's Sloan School of Management. He lives in Cambridge, Massachusetts.

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Founded and operated by trained historians, Ground Zero Books, Ltd., serves the book collector, the scholar, and institutions. We focus on the individual, and pride ourselves on our personal service. Please contact us with your wants, as we have many books not yet listed in our database.

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Ground Zero Books, Ltd.
9033 Georgia Avenue, Silver Spring, MD, 20910-2254, U.S.A.

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