Measuring Psychological Responses to Media Messages

Lang Annie

ISBN 10: 0805807179 / ISBN 13: 9780805807172

Published by Lawrence Erlbaum Associates, Hillsdale New Jersey and Hove UK, 1994

About this Item

From am academic library with the usual stamps and labels. Apart from the library provenance a clean tight copy. Pictorial paper covers have been laminated with clear adhesive plastic.

Seller Inventory # A00003033

Bibliographic Details

• Title: Measuring Psychological Responses to Media Messages
• Publisher: Lawrence Erlbaum Associates, Hillsdale New Jersey and Hove UK
• Publication Date: 1994
• Language: English
• ISBN 10: 0805807179
• ISBN 13: 9780805807172
• Binding: Hard Cover
• Edition: First Edition.
• Condition: Good
• Dust Jacket Condition: No Jacket
• Book Type: A00003033

About this title

Synopsis

Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one has available to answer them. As a result, communication research is characterized by the plethora of both qualitative and quantitative approaches used by its practitioners. These include survey and experimental methods, and content, historical, and rhetorical analyses.

A variety of tools has been developed in cognitive psychology and psychophysiology which attempts to measure "thinking" without asking people how they do it. This book is devoted to exploring how these methods might be used to further knowledge about the process of communication. The methods chosen have all been used extensively in cognitive and experimental psychology. Each chapter in this book is designed to describe the history of the method being introduced, the theory behind it, how to go about using it, and how it has already been used to study some area of communication. The methods introduced here vary widely in terms of the amount of equipment and training needed to use them. Some require only theoretical knowledge and a paper and pencil; others require more elaborate hardware and software for implementation. These methods also vary widely in terms of what sorts of variables they can be used to measure. Some of them adapt quite readily to traditional communication variables like persuasion, attitude change, and knowledge; others are more applicable to process type variables such as attention, arousal, involvement, encoding, and retrieval.

About the Author

Lang, Annie