Markets of One

Gilmore & Pine (eds.), James H. / B. Joseph

ISBN 10: 1578512387 / ISBN 13: 9781578512386

Published by Harvard Business Press, 2000

About this Item

Size: Octavo (standard book size). 210 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is in very good condition, without tears or chips or other damage. Dust Jacket un-clipped. Edges slightly foxed. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; United States; ISBN: 1578512387. ISBN/EAN: 9781578512386. All our pictures shown here are of the actual item, not stock photos. Inventory No: 34156: 301 For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right.

Seller Inventory # 34156

Bibliographic Details

• Title: Markets of One
• Publisher: Harvard Business Press
• Publication Date: 2000
• Language: English
• ISBN 10: 1578512387
• ISBN 13: 9781578512386
• Binding: Hardcover (Original Cloth)
• Edition: First Edition.
• Condition: Very Good
• Dust Jacket Condition: As New
• Seller catalogs:
  • Business, Finance & Marketing

About this title

Synopsis

A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.

About the Author

James Gilmore and Joe Pine are co-founders of Strategic Horizons LLP of Aurora, Ohio, and authors of The Experience Economy: Work Is Theatre & Every Business a Stage (HBS Press, 1999).