Marketing In Three Eras: Proceedings of the Third Conference on Historical Research in Marketing Co-sponsored by Michigan State University and the Academy of Marketing Science Held at the Kellogg Center for Lifelong Education, MSU, April 23-26, 1987

NEVETT, Terence and Stanley C. Hollander, edited by

Published by Board of Trustees, Michigan State University, East Lansing, 1987
Condition: Used - Very good Soft cover

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Used - Soft cover

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