Marketing Strategy: Relationships, Offerings, Timing, & Resource Allocation
Sudharshan, Devanathan
ISBN 10: 0024182648 ISBN 13: 9780024182647
Published by Pearson College Div, 1995
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Used - Very Good. Seller Inventory # 9-O-5-0135
Synopsis:
This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments.
Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy.
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Bibliographic Details
Title: Marketing Strategy: Relationships, Offerings...
Publisher: Pearson College Div
Publication Date: 1995
Binding: paperback
Condition: Very Good
Edition: 1st Edition.
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Marketing Strategy: Relationships, Offerings, Timing, & Resource Allocation
Seller: Idaho Youth Ranch Books, Boise, ID, U.S.A.
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Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting. The spine remains undamaged. There are no stickers on book or rips in dust cover. Seller Inventory # A-01-04-08-0541
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Marketing Strategy: Relationships, Offerings, Timing, & Resource Allocation
Published by
Pearson College Div (edition 1), 1995
ISBN 10: 0024182648
ISBN 13: 9780024182647
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0024182648-7-1-13
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Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780024182647. Seller Inventory # 5952377
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