Marketing Planning: Strategy, Environment and Context
Blythe, Jim, Megicks, Phil
ISBN 10: 0273724711 ISBN 13: 9780273724711
Published by Pearson Education, Limited, 2010
Used
Soft cover
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Better World Books Ltd, Dunfermline, United Kingdom
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About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP92586666
Synopsis:
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.
About the Author:
Jim Blythe is Visiting Reader at Plymouth Business School. An experienced textbook author, he is Senior Examiner for the Marketing Essentials unit run by the CIM.
Phil Megicks is Professor of Marketing and Strategy and Head of the School of Business and Management at the University of Plymouth. He is Senior Examiner with the CIM and designed the Level 6 ‘Marketing Planning Process’ unit launched in 2009.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Marketing Planning: Strategy, Environment ...
Publisher: Pearson Education, Limited
Publication Date: 2010
Binding: Soft cover
Condition: Good
Edition: 1st Edition.