Marketing Planning and Strategy Case Book

Jain, Subhash C.

ISBN 10: 0324062621 / ISBN 13: 9780324062625

Published by Cengage Learning, 2000

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 426012-6

Synopsis:

This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers', L'Oreal, Kmart/Wal-Mart, Procter & Gamble, Kodak/Fuji, Polaroid, Playboy, Coca-Cola, and Sony. Cases to illustrate each aspect of marketing strategy are included.

Synopsis: Appears to contain the 29 cases from the eponymously named companion textbook. Topics looked at are the Gillette company's Bic lighter campaign, Anheuser-Busch's strategy to corner the beer market, Sony's pushing of its car navigation systems, and Polaroid's attempts to revitalize sales of its insta

Bibliographic Details

Title: Marketing Planning and Strategy Case Book
Publisher: Cengage Learning
Publication Date: 2000
Binding: Soft cover
Condition: Good
Edition: 1st Edition.