Marketing Payback: Is Your Marketing Profitable
Language: English
Published by FT Prenticehall, Old Tappan, New Jersey, U.S.A., 2005
- First Edition
- Hardcover
- Used
Seller: The Slavic Collection, Faaborg, DenmarkThe Slavic Collection
AbeBooks seller since March 8, 2007
Condition: Used - Very good
£ 14.77
Quantity: 1 available
Add to basketItem description from seller
511 pages. Name of former owner at first page otherwise perfect.
Seller Inventory # 1257
- Title
- Marketing Payback: Is Your Marketing Profitable
- Author
- Shaw, Robert;Merrick, David
- Publisher
- FT Prenticehall, Old Tappan, New Jersey, U.S.A.
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273688847
- ISBN 13
- 9780273688846
- Edition
- 1. Edition.
"A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making." Philip Kotler
Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver? These are the questions thatMarketing Payback has been built to answer.
Marketing touches every aspect of your business, but marketing costs money and there are many choices to be made about where marketing budgets can be spent.
Sooner or later, every marketing executive will have to get to grips with demonstrating the contribution of marketing. From deciding whether a major campaign is worth backing, to the immediate and daily challenge of managing budgets and measuring activities.
If you are drowning in data yet wondering whether your sales promotions are effective, want a more reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to unlock the relationship between customer insight and financial foresight, and use them to your advantage.
These are challenges that every business faces, and questions that every marketer will encounter. Knowing the answers to these questions will help you and your business to back the right choices, make the right decisions and deliver more profitable marketing performance.
Marketing Payback is every marketer’s companion to sounder judgment and sharper decision-making.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
The Slavic Collection
Faaborg, Denmark
AbeBooks seller since March 8, 2007
Shipping rates from Denmark to U.S.A.
| Item | 4 to 14 business days | 25 to 45 business days |
|---|---|---|
| First item | £ 40.30 | £ 40.30 |
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This store and these sales are based on a stock from a former Slavic booktrader in Copenhagen. We will be selling these high quality books from mostly University press publishers from this stock. The books are in the most cases new with the booktraders usual minor shelfwear. I also provide carefully selected gems of other genres and in more languages. Basically philantropic in nature and with a love to see the right owner finding our books, so that they are not wasted. on an economic income, but philantrophic down the core. The eventual outcome is placed within the stagearts of company Sew Flunk Fury Wit as an arts support.…
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Carefully selected gems, no more than 500 titles are stored., These books are not ex-library items, but in most cases new books stocked for some time., We have high quality books from various University Press Publishers about Slavic issues and literatuSeller's business information
Sew Flunk Fury Wit
co Kim Møller, Kalekovej 63
Faaborg, Denmark 5600
Terms of sale
The Slavic Collection is a private collection, not based on an economic income, but philantrophic down the core...
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