Marketing : An Introduction

Cunningham, Peggy H., Armstrong, Gary, Mitchell, Peter, Kotler, Philip

ISBN 10: 0130391271 ISBN 13: 9780130391278

Published by Pearson Education, Limited, 2003

Language: English

Condition: Used - Good Soft cover

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Bibliographic Details

Title

Marketing : An Introduction

Publisher

Pearson Education, Limited

Publication Date

2003

Language

English

ISBN 10

0130391271

ISBN 13

9780130391278

Binding

Soft cover

Edition

1st Edition.

Condition

Good

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About this title

Synopsis

Appropriate for students taking an introductory course in marketing at both the college and university levels.

This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.

"About this title" may belong to another edition of this title.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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