The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Chris Murray; Soundview Executive Summaries

ISBN 10: 1591841054 / ISBN 13: 9781591841050

Published by Portfolio (edition First Edition), 2006

About this Item

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Bibliographic Details

Title: The Marketing Gurus: Lessons from the Best ...

Publisher: Portfolio (edition First Edition)

Publication Date: 2006

Binding: Hardcover

Condition: Good

Edition: First Edition.

About this title

Synopsis:

Hard to find

Book Description:

This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.

The Marketing Gurus distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without.