B to B Marketing: Creating & Implementing a Successful Business-To-Business Marketing Program

Duffy, Philip G.

ISBN 10: 1557382999 / ISBN 13: 9781557382993

Published by Probus Professional Pub, U.S.A., 1992

About this Item

Book is clean with no marks or page folds. Bookseller Inventory BS/ME3104.

Seller Inventory # 003104

Bibliographic Details

• Title: B to B Marketing: Creating & Implementing a Successful Business-To-Business Marketing Program
• Publisher: Probus Professional Pub, U.S.A.
• Publication Date: 1992
• Language: English
• ISBN 10: 1557382999
• ISBN 13: 9781557382993
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Fine
• Dust Jacket Condition: Near Fine
• Seller catalogs:
  • Sold

About this title

Synopsis

Discusses the special demands of the business to business marketing and selling process, with information on designing information systems, analyzing the competition, and forecasting a company's sales