Market Research In Action (Paperback)
Language: English
Published by Cengage Learning EMEA, London, 2004
- First Edition
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 109.99
Quantity: 1 available
Add to basketItem description from seller
Paperback. Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demonstrate other marketing research techniques the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas, for instance while dealing with service products or marketing in a retail, international and B2B marketing environment. Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781861529381
- Title
- Market Research In Action (Paperback)
- Author
- Michael Roe
- Publisher
- Cengage Learning EMEA, London
- Publication year
- 2004
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1861529384
- ISBN 13
- 9781861529381
- Edition
- 1st Edition
"Synopsis" may belong to another edition of this title.
Review
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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