The Man from Essence: Creating a Magazine for Black Women
Language: English
Published by Atria Books (edition First Edition), 2014
- First Edition
- Hardcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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Condition: Used - Very good
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With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 1476703485-11-1-29
- Title
- The Man from Essence: Creating a Magazine for Black Women
- Author
- Lewis, Edward
- Publisher
- Atria Books (edition First Edition)
- Publication year
- 2014
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1476703485
- ISBN 13
- 9781476703480
- Edition
- First Edition.
The Man from Essence depicts with candor and insight how Edward Lewis, CEO and publisher of Essence, started a magazine with three black men who would transform the lives of millions of black American women and alter the American marketplace. Throughout Essence&;s colorful and storied history, Ed Lewis remained the cool and constant presence, a quiet-talking corporate captain and business strategist who prevailed against the odds and the naysayers. He would emerge to become the last man standing&;the only partner to survive the battles that raged before the magazine was sold to Time, Inc. in the largest buyout of a black-owned publication by the world&;s largest publishing company.
By the time Lewis did the deal with Time, a little magazine that limped from the starting gate in 1970 with a national circulation of 50,000 had grown into a powerhouse with a circulation of more than a million and a pass along readership of eight million.
The story of Essence is ultimately the story of American business, black style. From constant battles with a racist advertising community to hostile takeover attempts, warring partners packing heat, mass firings, and mass defections&;all of which revealed inherent challenges in running a black business&;the saga is as riveting as any thriller steeped in high drama, hijinks, and juicy dishing.
In this engaging business memoir, Ed Lewis tells the inspiring story of how his own rise from humble South Bronx beginnings to media titan was shaped by the black women and men in his life. This in turn helped shape a magazine that has changed the face of American media.
"Synopsis" may belong to another edition of this title.
About the Author
Audrey Edwards, coauthor of Children of the Dream: The Psychology of Black Success, is a veteran award-winning journalist and editor. She has served as executive editor and editor at Essence magazine. She has held the executive editor position at Black Enterprise magazine and senior editor positions at Family Circle and More magazines. In addition, she has written for numerous magazines, including the New York Times Sunday Magazine, O, The Oprah Magazine, Glamour, Seventeen, and the Columbia Journalism Review. She has also written for the online publications TheRoot.com and Salon.com.
Camille Cosby is a producer and educator. She coproduced the Tony Award-nominated Having Our Say, which won a 1999 Peabody Award for television, and has also served as executive producer of numerous film projects.
"About the title" may belong to another edition of this title.
BooksRun
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