The Loyalty Effect - The Hidden Force Behind Growth, Profits and Lasting Value
Reichheld, Frederick F.with Teal, Thomas (Bain & Co, Inc)
Language: English
Published by Harvard Business School Press, Boston, Mass, 1996
- First Edition
- Hardcover
- Used
Seller: Goldring Books, Eastbourne, United KingdomGoldring Books
AbeBooks seller since June 2, 2023
Condition: Used - Fine
£ 8.00
Quantity: 1 available
Add to basketItem description from seller
Gold title on black cloth boards. Many corporations now lose and have to replace half their customers in five years, half their employees in four years and half their investors in les than one year. This book shows why companies that ignore these facts face a dismal future. The author demonstrates the power of loyalty based management as an alternative to to the economics of perpetual churn. He lays out the principles that connect value creation, loyalty, growth and profits showing how large companies such as Toyota/Lexus, John Deere, MBNA and Leo Burnett Advertising Agency have used these to build unassailable franchises of loyal customers, employers and owners. The book shows how to Grow the Business, Improve Productivity, Measure Value, Create Intellectual Capital. Build Strategic Advantage and Maximise Shareholder Value. 23 Size: 8vo - over 7¾" - 9¾" tall.
Seller Inventory # 001403
- Title
- The Loyalty Effect - The Hidden Force Behind Growth, Profits and Lasting Value
- Author
- Reichheld, Frederick F.with Teal, Thomas (Bain & Co, Inc)
- Publisher
- Harvard Business School Press, Boston, Mass
- Publication year
- 1996
- Condition
- Fine
- Dust jacket
- Fine
- Binding
- Hard Cover
- Language
- English
- ISBN 10
- 0875844480
- ISBN 13
- 9780875844480
- Edition
- First Edition.
- Seller catalogs
- Business / Management
The business world seems to have given up on loyalty: many major corporations now lose--and have to replace--half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. His startling conclusion: Even a small improvement in customer retention can double profits in your company. The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business.
"Synopsis" may belong to another edition of this title.
About the Author
Frederick F. Reichheld is a director of Bain & Company, a leading strategy consulting firm headquartered in Boston with twenty-three offices worldwide. He is the leader of the firm's worldwide Loyalty Practice, and his pioneering work in the area of customer, employee, and investor retention has quantified the linkage between loyalty and profits. This work forms the conceptual foundation for the practice, which helps clients achieve superior results through improvements in customer, employee, and investor selection and retention. Reichheld's views have been quoted in Business Week and Fortune, and his recent publications include articles in Harvard Business Review and The Wall Street Journal. He is a frequent speaker to major business forums and groups of senior executives.
"About the title" may belong to another edition of this title.
Goldring Books
Eastbourne, United Kingdom
AbeBooks seller since June 2, 2023
Shipping rates from United Kingdom to U.S.A.
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