Learning from Milan: Design and the Second Modernity (English and Italian Edition)
Language: English
Published by The MIT Press, 1988
- First Edition
- Softcover
- Used
Seller: City Lights Bookshop, London, ON, CanadaCity Lights Bookshop
AbeBooks seller since June 3, 2022
Condition: Used - Very good
£ 54.94
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Add to basketItem description from seller
Light wear to edges. A few tiny chips to laminate of front cover, far left edge.
Seller Inventory # ABE-1705166515680
- Title
- Learning from Milan: Design and the Second Modernity (English and Italian Edition)
- Author
- Branzi, Andrea
- Publisher
- The MIT Press
- Publication year
- 1988
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0262521369
- ISBN 13
- 9780262521369
- Edition
- 1st Edition.
- Seller catalogs
- Art & Design, Philosophy
Foremost among the challenges now facing designers is the development of expressive talents appropriate to what Branzi calls the "second modernity," a stable diversity that has emerged during the difficult transition front industrialism to post industrialism.
Branzi covers the design debates that have taken place outside of Italy in the United States, Japan, and Germany. He takes up the widely observed but little discussed questions of why Argentina has produced such extraordinary design talent in recent decades; why Canada has the potential for becoming a major geographical design center in the next generation; and why the famous design school at Ulm, West Germany, has had such a powerful and, in Branzi's view, negative influence on international design.
Branzi examines the key laboratories of Italian design Global Tools, Alchymia, Winphis, Domus, Academy and Zabro identifying the qualities that set Italian design thinking apart from the approach of the rest of Europe. And he looks at the production mechanisms and entrepreneurial cycles that made the rise of manufacturers like, Canina, Zanotta, and Bartell possible.
Andrea Branzi lives and works in Milan where he is Educational Director of Domus Academy and Editorial Director of MOIETY. He is author of The Hot House: Italian New Wave Design and, with Nicoletta, Branzi, of Domestic A Animals: The Neoprimitive Style.
"Synopsis" may belong to another edition of this title.
City Lights Bookshop
London, ON, Canada
AbeBooks seller since June 3, 2022
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