Irrational Persistence : Seven Secrets That Turned a Bankrupt Startup into a $231,000,000 Business
Language: English
Published by Wiley & Sons, Incorporated, John, 2016
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
£ 5.44
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Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Irrational Persistence : Seven Secrets That Turned a Bankrupt Startup into a $231,000,000 Business
- Author
- Zilko, Dave
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1119240085
- ISBN 13
- 9781119240082
- Edition
- 1st Edition.
- Item weight
- 0.803 pounds
- Dimensions
- N/A
Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their 'sales' team didn't have to do any selling―they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader.
Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains―and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top.
- Learn how two entrepreneurs went from major debt to major revenue
- Discover the key characteristics of a product that sells itself
- Consider why selling out might not be the ultimate goal
- Track a journey of 'irrational persistence' from rags to riches
Garden Fresh Gourmet is an inspiration beyond the journey―the way you run things at the top matters, too. Irrational Persistence shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going.
"Synopsis" may belong to another edition of this title.
About the Author
DAVE ZILKO is the former Vice Chairman of Garden Fresh Gourmet, makers of the #1 brand of fresh salsa in North America and the premier deli supply company in the United States. He is also an operating partner at Huron Capital, a Detroit-based private equity firm that has more than $1 billion under management.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
Shipping rates within U.S.A.
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
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