Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Num Pages: 144 pages, , black & white illustrations. BIC Classification: AKC. Category: (P) Professional & Vocational. Dimension: 191 x 233 x 9. Weight in Grams: 350. . 2011. 1st Edition. Paperback. . . . .

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Bibliographic Details

Title: Introduction to Graphic Design Methodologies and Processes: Understanding Theory and Application
Publisher: John Wiley & Sons Inc
Publication Date: 2011
Language: English
ISBN 10: 0470504358
ISBN 13: 9780470504352
Binding: Soft cover
Edition: 1st Edition
Condition: New

About this title

Synopsis

A concise, visually based introduction to graphic design methodologies

Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes:

Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages
Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants―a transformative trend for design professionals
Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender

As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible―and inspiring.

About the Author

John Bowers is Chair of the Visual Communication Design Department at the School of the Art Institute of Chicago. He is a past board member of the Graphic Design Education Association (GDEA) and a frequent lecturer on design theory and issues.

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