An Introduction to Franchising (Paperback)

Robert Webber

5 ratings by Goodreads

Language: English

Published by Bloomsbury Publishing PLC, Basingstoke, 2012

0230361641 / 9780230361645

  • First Edition
  • Softcover
  • New
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Paperback. An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book.With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model.An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business. A practical, applied textbook offering introduction to the world of franchising from the perspectives of both the franchisor and franchisee. clear . It is a unique text for use by students studying franchising, or by students or practitioners interested in buying a franchise or in franchising their business model. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Seller Inventory # 9780230361645

Title
An Introduction to Franchising (Paperback)
Author
Robert Webber
Publisher
Bloomsbury Publishing PLC, Basingstoke
Publication year
2012
Condition
new
Binding
Paperback
Language
English
ISBN 10
0230361641
ISBN 13
9780230361645
Edition
1st Edition

CitiRetail

Stevenage, United Kingdom

5-star seller

AbeBooks seller since June 29, 2022

Shipping rates from United Kingdom to U.S.A.

Item7 to 14 business days7 to 60 business days
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