International Marketing Strategy and Export Performance : With Special Reference to Malaysia
Language: English
Published by Shipra Publications, 2015
- First Edition
- Hardcover
- New
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
AbeBooks seller since January 30, 2009
Condition: New
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Item description from seller
Contents: Preface. 1. Introduction. 2. Literature review. 3. Research methodology. 4. Data analysis and findings. 5. Discussion and conclusions. References. Index. The book investigates the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. For the relationship between the antecedent factors and the export performance through the mediating influence of the marketing mix, the book explores that the marketing mix does mediate this link in some factors. It discusses the impact of marketing mix strategies on the export performance of Malaysian exporting firms. The book concludes with some recommendations that can be of a great use to the Malaysian exporting firms. Managers, researchers and policy makers may find the book useful.
Seller Inventory # 116486
Bibliographic details
- Title
- International Marketing Strategy and Export Performance : With Special Reference to Malaysia
- Author
- Saad Dubayyan Alshammari, Rabiul Islam and Ahmad Bashawir Abdul Ghani
- Publisher
- Shipra Publications
- Publication year
- 2015
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 8175418222
- ISBN 13
- 9788175418226
- Edition
- 1st Edition
Vedams eBooks (P) Ltd
New Delhi, India
AbeBooks seller since January 30, 2009
Shipping rates from India to U.S.A.
| Item | 20 to 24 business days | 4 to 7 business days |
|---|---|---|
| First item | £ 15.01 | £ 27.45 |
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