International Business : Strategy and the Multinational Company. This item is unavailable.
Language: English
Published by Taylor & Francis Group, 2009
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
£ 7.44
Item description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 15170585-6
- Title
- International Business : Strategy and the Multinational Company
- Author
- Cullen, John, Parboteeah, K. Praveen, Cullen, John B., Parboteeah, Praveen
- Publisher
- Taylor & Francis Group
- Publication year
- 2009
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415800579
- ISBN 13
- 9780415800570
- Edition
- 1st Edition.
- Item weight
- 3.699 pounds
- Dimensions
- N/A
This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook.
A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student’s point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?"
Unfortunately, the companion website for this book is no longer available. If you would like access to the materials, please contact SalesHSS@taylorandfrancis.com.
"Synopsis" may belong to another edition of this title.
About the Author
John B. Cullen is a Professor in the Department of Management, Washington State University
K. Praveen Parboteeah is Associate Professor in the College of Business, University of Wisconsin, Whitewater
"About the title" may belong to another edition of this title.