This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organisational behaviour and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practising communications professional, emphasises corporate branding, and focuses on an integrated approach to communication.
Rachel Barker is an associate professor in the department of communication science at the University of South Africa. George Charles Angelopulo is a teacher at the University of South Africa and a former head of commercial operations at the Namibian Broadcasting Corporation. He has written widely on the practice and profession of organizational communication.