Innovating The Corporation: Creating Value For Customers And Shareholders
Language: English
Published by Ntc Business Books, Lincolnwood, 2001
- First Edition
- Hardcover
- Used

Seller: Marlowes Books and Music, Ferny Grove, QLD, AustraliaMarlowes Books and Music
AbeBooks seller since June 28, 2004
Condition: Used - As new
£ 11.20
Quantity: 1 available
Add to basketItem description from seller
268 pages. Book and Jacket are both As New condition. Included Are Dozens Of Examples Of Well-known Companies That Have Enjoyed Success Through Bold New Product Launches, Positive Reconstructing, And Bend-over-backward Customer Service.
Seller Inventory # 044734
- Title
- Innovating The Corporation: Creating Value For Customers And Shareholders
- Author
- Kuczmarski Thomas D; Middlebrooks Arthur; Swaddling Jeffrey
- Publisher
- Ntc Business Books, Lincolnwood
- Publication year
- 2001
- Condition
- As New
- Dust jacket
- As New
- Binding
- Hard Cover
- Language
- English
- ISBN 10
- 0658003046
- ISBN 13
- 9780658003042
- Edition
- First Edition.
- Seller catalogs
- Business and Finance
"Synopsis" may belong to another edition of this title.
From the Back Cover
Your company can innovate if you're ready to rethink the way you do business. Innovating the Corporation debunks the myths, misconceptions, and mind blocks and offers a seven-step plan for achieving growth through innovation. Included are dozens of examples of well-known companies that have enjoyed success through bold new product launches, positive restructuring, and bEND-over-backward customer service. This dynamic, hands-on guide explains how to:
-Build an innovation "platoon" a unique group whose ultimate allegiance is to its mission and its members -Understand and cultivate an innovation vision -Measure the success of an innovation plan -Prioritize innovation from the executive level on down -Create "innovation champions," whose enthusiasm and leadership makes innovation a reality
The authors guarantee accelerated innovation within any corporation, within any industry!
"The authors have raised the dialogue on innovation to the next level. Rather than the usual collection of anecdotal comments, they have provided an organized, systematic, and comprehensive treatment of the most important challenge facing companies all over the world: the need to continuously innovate. An important read!" Danny L. Strickland, Senior Vice President, Innovation, Technology, and Quality, General Mills
"Innovating the Corporation takes the amorphous topic of innovation and places it within reach of everyone, not just a few geniuses at the top. The companies that can create the right sets of conditions to deliver innovative solutions to their customers will be the ones that create wealth faster than anyone else." David R. Whitwam, Chairman of the Board and CEO Whirlpool Corporation
"The only reference book one needs to learn, teach, and implement innovation successfully. . . . It's destined to head the list." Jerry Fisher, Vice President Baxter Healthcare
"The authors clearly expose the self-defeating myths that stifle creativity and introduce a process that creates an environment in which innovation can thrive. . . . A very practical guide for the novice as well as a benchmarking exercise for the experienced professional." Al Judge, New Products Manager, Engineering Black & Decker
"About the title" may belong to another edition of this title.
Marlowes Books and Music
Ferny Grove, QLD, Australia
AbeBooks seller since June 28, 2004
Shipping rates from Australia to U.S.A.
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Business Overview - A.B.N Number: 24105299289 Marlowes Books is one of Australia's largest marketplaces for books. Marlowes is an 'Online' bookseller of hard to find, rare, used and out of print books centrally located in Brisbane, Australia. Our stock - We specialize in - Rare, Out of Print, Collectible and Hard to Find Books. We offer over 33,000 Books in over 90 categories which are all stocked in our own warehouse in Brisbane, QLD. Our orders are dispatched daily throughout Australia and around the globe. Our books - Prior to listing any book, we carefully assess the quality, condition and price to offer books that are you will treasure for a lifetime and be able to pass down to future generations. We aim to stock quality, interesting and niche books, while also covering most categories and subjects. Our principal market are books which are not available new any longer, but are still in demand and highly sort after. Our customers - Marlowes Books values our customers satisfaction as the No.1 achievement in our business. We want to not only meet, but exceed your expectations. We welcome new customers to our store and books, and also provide great and on going service to our regular clientele. We are dedicated to fulfilling your reading needs from start to finish Our website - Marlowes Books achieves the above by creating a secure and easy-to-use database which is all put together behind the scenes and displayed onto you as our website. Great attention to detail has been a key part in the design and architecture of our site. Not only does our system keep our regular customers returning, but also allows new customers to search and locate their book with relative ease. Your Orders - Every order is treated with importance and high priority with care in packing and sending. Not only do we carefully detail and asses our books at the time of listing, they all go through a second, final inspection at the time of dispatch to ensure your order reaches you in the best possible condition. Please feel free to browse our stock on line and contact us for any further information. The Team @ Marlowes Books…
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Rare and interesting books of all types, Australian History, Australian Non FictionSeller's business information
Marlowes Books and Music
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