Infopreneurs : Turning Data into Dollars

Weitzen, H. Skip

ISBN 10: 0471633712 ISBN 13: 9780471633716

Published by Wiley & Sons, Incorporated, John, 1988

Language: English

Condition: Used - Good Soft cover

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Bibliographic Details

Title

Infopreneurs : Turning Data into Dollars

Publisher

Wiley & Sons, Incorporated, John

Publication Date

1988

Language

English

ISBN 10

0471633712

ISBN 13

9780471633716

Binding

Soft cover

Edition

1st Edition.

Condition

Good

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Synopsis

An "infopreneur" is an entrepreneur who turns information into income. This guide explains how to tap reserves of information, tailor them to the needs of the customer, and market them to business and government. Practical advice and insights are provided from successful infopreneurs, including how to consolidate, isolate and communicate information, generate new information products and services, and employ faster information for volatile markets. The reader is shown how to bill for services using a computer, telephone and credit cards to obtain instant payment for information provided, and how to tap the power of compiled names and data to enhance market effectiveness.

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