When it comes to our money, many of us make the same mistakes over and over again. We believe that stock we heard about or saw promoted on Twitter is the next Apple or Google. Or we find managing our money difficult and boring, and we don t pay any attention at all. We toss our retirement statements in a drawer, planning to look at them on a future day that never arrives. We pay our bills the day before they are due. There is only one thing more confusing that personal finance, and that s all the you can have it all financial how-to books out there.
In THE INDEX CARD, Helaine Olen and Harold Pollack draw on years of experience researching and reporting on financial lives to present an accessible, one-stop guide to taking back your financial future. The answers are simple enough to fit on an index card an idea so user-friendly and helpful that Money magazine named it one of their Best New Money Ideas.
Beyond outlining the rules, the authors also explain why so few people follow them because the financial services industry profits when people behave foolishly, and a web of incentives and misinformation lead consumers astray, especially in hard times when people feel the pressure to do almost anything to keep up. Armed with THE INDEX CARD, readers will gain the tools, knowledge and confidence to make the right decisions regarding their money.
"The most important financial advice is stunningly simple and fits on an index card. The newbie investor will not find a better guide to personal finance."
--BURTON G. MALKIEL, author of
A RANDOM WALK DOWN WALL STREET "Ten simple, amazingly effective rules unencumbered by the agendas of fee-sucking fund managers or reckless business-media pundits. Highly recommended."
--NOMI PRINS, author of
ALL THE PRESIDENTS' BANKERS "
The Index Card offers engaging stories, persuasive explanations, and fascinating data. It's realistic, honest, wise, and compassionate, as well as socially and politically astute."
--JOE CONASON, editor in chief at
THE NATIONAL MEMO "All parents should buy
The Index Card for their children. If they refuse to read it, consider disinheriting them."
--ROBERT H. FRANK, professor of economics,
CORNELL UNIVERSITY "In a world of relentless financial noise, Helaine and Harold are here to help. This is the best and most important financial book of the year."
--ZAC BISSONNETTE, author of
DEBT-FREE U and
THE GREAT BEANIE BABY BUBBLE